The Fresh Summer Scent Trend: Ocean-Kissed Skin and Juicy Fruit Aromas

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The Fresh Summer Scent Trend: Ocean-Kissed Skin and Juicy Fruit Aromas

Following an exceptionally harsh winter, we’re embracing summer (and its vibrant, fruity aromas) with enthusiasm. Zara Larsson’s “Midnight Sun” is on repeat, Aperol spritzes are being ordered, and sunny floral fragrances are once again in the limelight. This season, traditional summer aromas — envision tropical fruits, salty winds, and citrus delights — are receiving a …

GUESS Celebrates Marilyn Monroe: Showcase at MUDEC and Capsule Collection Merging Fashion, Photography, and Modern Culture

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GUESS Celebrates Marilyn Monroe: Showcase at MUDEC and Capsule Collection Merging Fashion, Photography, and Modern Culture

C’è un istante specifico in cui la moda non è più solo prodotto, ma diventa narrazione culturale. Questo avviene con il nuovo progetto di GUESS dedicato a Marilyn Monroe, che nel 2026 si sviluppa attraverso un duplice livello narrativo perfettamente integrato: da un lato una mostra fotografica al MUDEC di Milano, dall’altro una capsule collection …